Brand Story
Founded in 2017, NONOKIDS is a brand dedicated to exploring the aesthetic lifestyle of children's clothing. Using clothing as a medium, the brand examines everyday life from a unique perspective, aiming to redefine the aesthetics of children's fashion. By infusing minimalism, color, and attention to detail into its designs, NONOKIDS seeks to elevate even the most mundane garments. The brand prioritizes material texture and craftsmanship, striving not only for personal beauty but also for sustainability and harmony with nature.

Brand Story
UEMO was established in 2019. As a brand dedicated to children and mothers, its design philosophy mirrors the spontaneous creativity of children's graffiti: simple, pure, and colorful. By integrating an understanding of fashion with children's boundless imagination, UEMO crafts children's clothing designs that bring vibrancy to everyday life. Through the use of color, the brand aims to illuminate monotony and foster a colorful childhood for every child.

Brand Story
NANOKEKE was founded in 2022, drawing inspiration from nature. The brand aspires to create a world for children characterized by simplicity, naturalness, and warmth. Rather than pursuing overly flashy color palettes or unconventional cuts, NANOKEKE emphasizes naturally harmonious color systems, romantically minimalist details, and meticulous attention to fabric quality. This approach ensures a superior wearing experience for children. Furthermore, the brand encourages children to reconnect with nature, explore it positively, and develop a deep appreciation and love for the environment.

Hangzhou Yanfan Trading Co., LTD was established in 2017 It owns three major children's clothing brands: NONOKIDS, UEMO, and NANOKEKE. It has since become a renowned children's clothing brand with a unique focus on exploring the aesthetics of everyday life. The brand takes a thoughtful approach to fashion, using clothing as a medium to delve into the beauty of dressing from the perspective of daily experiences. By reimagining ordinary garments, Hangzhou Yanfan Trading Co., LTD brings fresh perspectives to children's wardrobes while maintaining a commitment to simplicity, vibrant color palettes, and meticulous attention to detail.